Monday, 2 September 2013

The Art of Inspiring Oneself: Miuccia Prada

Far Left and Far Right: Prada Autumn Winter 2014, Centre: Prada Advertising from 2000

There's been a lot of talk about Prada's Autumn Winter 13/14 collection having a certain introspective quality (1), a revisiting of its past if you will; which made me think back to the times that Miuccia Prada has been inspired by her own archives. Revisiting ones past is not something alien to Miuccia Prada however. In fact, her design is often comprised of elements from previous collections and aesthetic projects. In this way, she is one of few designers who confident enough to be inspired by their own work.

Tradition versus innovation, and the tension that ensues from these seemingly disparate worlds, is a very Prada 'thing', a signature way of creation. Yet whilst this may not seem unique to the world of design, it is the way Miuccia manifests this so called signature style that makes her work so dynamic. She brings back the past; her own traditions and history at any given moment, yet completely reinvents it, to offer us a curious new aesthetic territory to indulge our senses in.

For me, I see this process as a very intelligent way of designing and creating. Why not reference oneself? After all, fashion is cyclical by nature, so why not be inspired by ones own work? Furthermore why not be inspired by the collaborations and partnerships with other like-minded artists?

Take one look at the advertising campaigns (see images below for reference), and you can see the curious link between past, present, and future, in Prada's work. On one hand, the creative direction and aesthetic sensibility of the advertising inspires the collections, and on the other, the cinematic nature of the (more recent) collections, in turn inspires the advertising. It is in this intelligent way that the world of Prada circumnavigates itself, endlessly inspiring both designer and audience, for many years to come.

Miu Miu Spring Summer 2000: Jenny Vatheuer by Anders Edström + Prada Spring Summer 2006: Sasha Pivovarova by Steven Meisel

Prada Autumn Winter 1998 1999: Angela Lindvall by Norbert Schoerner + Prada Autumn Winter 2009 Collection

Prada 1996 1997 : Amber Valetta + Prada Autumn Winter 2005: Sasha Pivovarova by Steven Meisel


Tuesday, 30 July 2013

PS: Venice Beach, Los Angeles

Sunglasses by Tom Ford
Shirt by Gant
Cotton Blazer by Zara
Belt by Polo Ralph Lauren
Pant by Massimo Dutti
Sneakers by Nike
Clutch by Massimo Dutti

Shot on location at Venice Beach, Los Angeles, California

Tuesday, 9 July 2013

Personal Style: The West Village, New York

Shirt by Polo Ralph Lauren
Trenchcoat by Burberry London
Belt by Polo Ralph Lauren
Pant by Massimo Dutti
Footwear by Tod's
Watch by Maurice Lacroix
Sunglasses by Tom Ford

Shot on location in The West Village, New York City, New York